Had it occurred to you why your email campaigns didn’t generate any response?
Well, there could be numerous possibilities!
Like the product/service didn’t exactly meet the needs of your recipients, and they chose not to respond. Or maybe your email is not perfectly drafted, meeting all the standards you read on Google.
But there is more to it.
You did not get any response probably because the recipient never really cared to open your email because it smelled like spam to them.
The worst-case scenario could be that your email never reached the inbox of your recipient and is instead resting in their spam folder.
We are talking about open rates and email deliverability here!
Let’s talk stats! The average email opening rates for an email campaign is 17.8%. There is very little chance that your email gets opened. I bet you want to see yourself in these stats.
But a high opening rate will be achieved only after you have a high deliverability rate, i.e., your email landing in the recipient’s inbox. And all this will be achieved if you have a good domain reputation.
So, the drill is
Good domain reputation >>> better deliverability rates >>> better open rates >>> more qualified responses
But how do you pull off?
The answer is simple, by warming up your domain, simply put, by preparing it for sending cold emails.
What does warming up your domain mean?
Warming up the domain is not a technical process. It requires working on some minor details which a novice is expected to take no notice of. However, it is a time-consuming process of 3-4 months, and if you don’t rush into it you come out with flying colors and an indelible domain reputation.
Building a reputation in society is not a process that happens overnight. The same is with online reputation, the most crucial element deciding the faith of your email campaigns. And this is why warming up is a long process.
What are the steps to warm up your domain?
Before we jump onto the process, here are certain things that must be kept in mind before you dive into the process of warming up your domain.
- Sending emails from your company’s main domain is not a good idea since this might burn the main domain. It is advised to register a new domain for email outreach. You could name the new domain similar to the main one. For example, if xyz.com is your company’s main domain, you can register a new domain by the name xyz.co which can be used for sending cold emails.
- Always remember that new domains are treated as suspicious. And therefore the messages sent from them are also treated suspiciously. Never send emails right after you register a new domain. Wait for 2-3 months before you start your cold outreach.
- Unless your domain has been warmed up, it is better to set up only one email account. This is done to smoothen the warming up process. You can add more accounts later.
Now since you have learned about the precautions that need to be taken, let’s start with the process. Warming up your domain requires working on:
- Frequency: the number of emails that you send in a day. Keep it low in the initial days. Sending emails in bulk will bring your domain under scrutiny. Start with sending 20 emails in the first week, 40 in the second, 40-80 in the third and so on. You have to keep things slow in order to run them smoothly.
- Personalization: the trick is to act natural. You have to frame your emails as if you are reaching out to your friends. Customize the messages according to the recipients, and appear relevant to them. Sending the same message to hundreds of people will bring you under a cloud of suspicion.
- Reply rates: Google, too, relies on stats. Having a high reply rate is crucial for building a domain reputation and for warming up your domain. If you send emails and receive no replies, which is quite inevitable, you are in trouble. So, what is the solution? What if I say it’s your friends. Yes! Send emails to your friends and ask them to reply. This will aid you in being notified as a genuine sender.
- Business Addresses: Interacting with businesses belonging to some strong and reputable domains will decrease your chance of being marked as a spammer. You can send emails to your friends’ work email addresses and exchange some genuine emails. It will testify that you are not a spammer.
The process is long but easy.
But why trouble yourself with all this? Let’s understand why!
Why should you warm up your domain?
We talked about open rates and email deliverability in the beginning. By warming up your domain, you actually build your domain reputation and therefore improve these rates. Email providers no longer identify you as a spammer and therefore your emails reach the desired destination.
So, the consequences of not warming up your domain could be dire. Your email deliverability rates would be miserable, and online reputation would be damaged. Your email campaigns would be futile as they would be incapable of generating responses. Your sales cycle would crumble before even starting.
Warming up your domain is a crucial process that cannot be ignored. It takes a great deal of time but it is worth all the effort. Don’t hurry, put up with the course of the process till the end and you are halfway moving the leads down the sales funnel. You can trust us with this.
We hope the blog helped you get off the hook. Start with your email campaigns keeping all the pointers in head and believe us, your sales journey is going to be lit.